By Sandy Cohen Alpert (@littlemiss.sandy)

On January 29th, I had the pleasure of attending the Alice + Olivia pop-up event at their Madison Avenue store, celebrating their latest denim collection. I went with my dear friend, the ever-stylish Phillip Bloch (celebrity stylist and designer), and from the moment we walked in, the energy was infectious. We sipped on Lalo Tequila cocktails, chatted with friends, and took in the stunning new designs.

One of the best parts of the night was running into my old colleague, Madison Berish, who put together this fantastic event.

But let’s talk about the real highlight—Alice + Olivia truly outdid themselves with their generosity. Tucked away near the dressing rooms was an unexpected surprise: free Alice + Olivia jeans! And not just any jeans—guests had the choice between two incredible styles. The "Harper Jean," a relaxed, baggy fit, or the "Missa Exposed Button Jean," a perfectly tailored bell-bottom with buttons that run all the way up to the mid-waist. Naturally, I chose the Missa, and they fit like a dream—They were designed to fit perfectly with a pair of heels. Phillip went with the "Harper Jean", and we’ve both been living in them since!

As if the denim wasn’t enough, they even offered custom embroidery and patches to personalize our new favorite jeans. And to top it all off, they sent us home with Levain cookies—because what’s better than celebrating free jeans with a scrumptious cookie?

Alice + Olivia created an unforgettable experience, seamlessly blending fashion, hospitality, and community. From the stunning denim to the thoughtful little details, it was truly a night to remember. If this collection is any sign of what’s ahead, I can’t wait to see what they do next!